Making transformative services such as healthcare accessible to low-income consumers is an ethical challenge of vital importance to marketers. However, most low-income consumers across the world are excluded from the market for such transformative services because of financial constraints arising from poverty. In this paper, instead of focusing on the micro-interplay between firms and consumers, we examine the macro-interplay among firms, consumers, and public policy in addressing the ethical challenge of market inclusion at the base of the pyramid. Specifically, we (...) examine how the Vietnam government used a policy of free and universal health insurance for children under the age of six as a means of lowering affordability barriers and fostering market inclusion in the healthcare market. Overnight in 2005, all children under the age of six living anywhere in Vietnam became eligible for free health insurance. Using this policy intervention as a natural experiment, we compare market inclusion outcomes of children under the age of six with older children who were ineligible before and after the program was implemented. We show that lowering affordability barriers through public policy increases access to target services, increases consumers’ overall out-of-pocket spending, and increases access to complementary services. By adopting a macromarketing lens, this study makes a strong case for collaboration among firms, governments, and communities in addressing the ethical challenge of system-wide market inclusion in base-of-the-pyramid markets. (shrink)

1. Lo taḥamod. Lo titʼaṿeh. Lo taḥanifu. Isur genevat daʻat. Lo teḳalel. Lo tiḳom ṿe-lo tiṭor -- ḥeleḳ 2. Lo tiśna ṿa-ahavat le-reʻakha. Ahavat ha-ger -- ḥeleḳ 3. Onaʼat devarim. Hilkhot panim. Onaʼat ha-ger -- ḥeleḳ 4. Isur hakaʼah. Mitsṿot maʻaḳeh. Shemirat ha-guf -- ḥeleḳ 6. Kibud av ṿe-em. Kibud melamde ha-Torah ve-ḥakhameha. Kibud kohen.

A handbook of best practices for television and broadcast journalists, encouraging practices that the public will see as being fair, thereby helping assure that television news gathering remains free.

Commentary and supercommentary, with text, on Īśvarapratyabhijñā, classical verse work, expounding the Trika philosophy in Kashmir Sivaism, by Utpala, fl. 900-950.

In the United Kingdom there have been few committees or commissions dealing specifically with biomedical ethics, and where such bodie.

This study aimed to explore the understanding of and attitudes towards academic ethics of first-year students at a South African University using a paper-based survey that yielded 3611 respondents. A degree of confusion and ambivalence regarding academic ethical issues exists. The relative wealth of respondents also appears to influence the understanding of and attitudes to academic ethics. Millennial students have a tendency to disregard ownership of knowledge. There is a need for instruction in academic ethics to instil an awareness of (...) integrity in academic pursuit, coupled with an understanding of the world views of millennials. (shrink)

Recension av _Kyläkoulu keskellä kaupunkia. Helsingin juutalainen yhteiskoulu 100 vuotta_ [Byskolan mitt i stan. Helsingfors Judiska Samskola 100 år], red. Dan Kantor, Laura Ekholm, Simo Muir, Riitta Nurmi coh Daniel Weintraub.